Average Joes smoke Marlboro

Does this man seem normal? Does he seem like somebody in your neighborhood? Does he seem like you?

If you answered yes to any of these questions, this ad might already have your attention. The main point of the ad is, simply, to show you that smoking is (or was, rather) totally socially acceptable. Average Joe the auto enthusiast at the end of the street in Levittown was doing it, and there certainly wasn't anything wrong with that.

Culturally, this ad exploits the conformity craze of the 50s and early 60s to sell its product.

While we're still on the topic of this ad, good luck getting this tune out of your head. The MP3 and below video can be found in better quality here.




*Update*

Apparently the commercial was taken off of Youtube for copyright reasons. You can still watch the commercial in this link if you go to 3:10 in the video. http://www.youtube.com/watch?v=UAfL9i2afBc&feature=related